The Oxford Dictionary of English defines a hobby as “an activity done regularly in one’s leisure time for pleasure.”  When someone considers what hobbies are, most often think of things like running, hunting, computer gaming, playing basketball or something similar.  The idea of pursuing educational degrees as a pastime is not something that would be ranked among the top one hundred people surveyed and revealed during an episode of Family Feud.

Most people have hobbies.  Many of those interests come with quite hefty price tags.  The thing I love to do most in my spare time, the thing I’d rather do more than anything else at any given moment- is to learn something new.  Certainly, one can learn much among a wide array of topics by exploring the local library or even the internet.  That type of study is incomplete.  Education is not just about filling your head with new information.  The key, and most importantly to this discussion- the pleasure, arises from the application of these new discoveries in real-life scenarios where one can make a difference.

It wasn’t until late high-school years that I found a few classes that I even cared about.  Classes involving governance, the legal system and civics, as well as a few electives such as art and then human physiology which paired well with my then hobby of serving my local fire department as a Fire Explorer resonated well with me.  I have always loved serving those who are in need and am especially drawn to rapid-paced environments that provide significant challenges.  It is no wonder why I found myself drawn to the fire service.   Fast forward to Paramedic school, where the science and art of medicine intersected, and I was hooked into a profession that I wasn’t sure was for me.

The idea of learning something (and even mastering a skill) and relying upon that level of knowledge for ‘life’ is an idea that is foreign to me.  This is likely a side-effect of the constant need to learn more faced by those in the fire-service who understand there is a constant need to be better prepared for the next challenge faced during the next emergency, where those who know more than I do may not be there because of absence, multiple calls, or simple attrition.  After all, the longer we are around- the sooner we become ‘the old timers’ even when we fail to recognize who we are until it is pointed out to us.

Advancing to senior ranks early in my career only worsened the drive I felt to be prepared for even bigger problems, that I knew I didn’t know anything about.  The breadth of needed knowledge in fire administration far exceeds the ins and outs of the fire service.  The end result is that I have continued to learn, in both structured and unstructured environments- constantly.  Public Administration encompasses and even broader array of knowledge providing a wealth of opportunity to put the various components of business, economics, politics, policy, legislation and more in conjunction with well-established emergency service principles in a meaningful way.  I recognize that I am blessed to be in a position where all of my interests intersect both personally and professionally, but the arrival as such as place has only occurred with hard work and significant investment concerted professional and personal effort.

I was never one to ‘enjoy’ school in any way, shape or form.  However, there is something to be said about pursuing a course of study through a structured course of learning.  As my pursuit through higher education has continued now to the doctoral level, I have learned that I do not have the self-discipline to pursue courses of study into areas that I do not inherently agree with.  Beyond the boundary of comfort is where one (who has an open mind to new ideas) discovers new insight that quickly leads to discovery.  This area of personal growth stems from understanding and wisdom when disparate topics are synthesized in new ways.  In order not to be foolish, we must discuss and debate these ideas.  Part of that evaluation includes subjecting oneself to criticism and challenge.  Hereto the process is can be quite enjoyable- and educational.  The difference in theory and application is critical.  In order to verify what we think we know, we must ultimately place these ideas and concepts into practice.  Next, there must be an objectively evaluation of the results.

Education is an activity, just like any other hobby.  The journey is just as much a part of the process as the ability to act upon what one has learned.  Too often the goal is thought to be a grade or certificate at the end of the process.  This is where the traditional idea of education fails the student.  It is the pursuit of knowledge, one that should never end at graduation, that is both fulfilling and rewarding.  Who knows, somewhere along the line we might even be better off as a society if we could effectively shift our concept of education from chore to enjoyment and ultimately fulfillment.

I’d love to know your story and your thoughts.  Please comment below and let’s further the educational process of bettering our world!


Jonathan M. Westendorf holds a Master of Public Administration from the University of Southern California and is a Doctor of Public Administration candidate at West Chester University in Pennsylvania.  Interests include a variety of public policy challenges including erasing the stigma associated with the opioid epidemic.  Additionaly, Westendorf is a Fire & EMS Chief for over 18-years, and is currently the 1st Vice-President of the Ohio Fire Chiefs’ Association and Legislative Committe Chair.

The traditional image of firefighters sitting around the firehouse playing cards while waiting for fire to break-out is far from reality.  The fire service has been in a state of constant evolution for several decades.  Often, local fire departments specialize in Hazardous Materials, Vehicle Extrication, Specialized Rescue (including disciplines in High-Low Angle Rope, Confined Space, Emergency Building and Shoring, Swift-Water, Trench), Terrorism and Weapons of Mass Destruction (Chemical, Biological, Radiological, Nuclear & Explosive), National Incident Management Systems, Emergency Medical Services (ranging from first-responder, to treatment & transport of the sick and injured), Plan Review and Code-Enforcement, just to name a few.  All of this is taking place in an environment where the professionalism of the fire service is evolving as education advances from certifications to commonly including degrees ranging from Associates to Doctorates.

A leading industry safety-advocate recently approached me with a perplexing observation.  In her experience, she has noted a decreasing interest in Ohio’s fire service to commit both personnel and financial resources toward fire prevention efforts.  A recent call by the Butler County Sheriff (OH) to end school fire drills in the wake of the Parkland Florida school shooting would seem to support her theory.

A wave of anecdotal answers came to mind.  It is increasingly difficult to recruit personnel to this profession.  A tightening job market, a variety of recruiting practices and misaligned selection strategies are not connecting with a generation that lacks service-oriented childhood values (Neal, 2017).  Regionally, staffing issues are complicated by increasing mandated continuing educations requirements, and retirements.  Additionally, organizations have become overly reliant upon a workforce that shares the same employee among multiple jurisdictions.  Notably, wavering public opinion toward public safety forces, including firefighters and emergency medical technicians & paramedics, who now find themselves increasingly on the front lines of significantly violent scenes, which include hostile offenders targeting providers further complicate these issues.  Finally, a rapid rise in substance abuse call volumes only further complicates many other complex challenges facing our field.

The question is fair.  Can departments legitimately focus limited time and resources on fire prevention initiatives in this crowded environment?

Traditionally, many fire departments combine fire prevention activities and public education campaign efforts.  Such programs include firefighters visiting schools dawning full-personal protective gear in the classroom, door-to-door smoke detector campaigns, and in some areas of the country- efforts to maintain fire-breaks by increasing the distance between brush and structures in the zone known as the wildland-urban interface.  The synergistic relationship among these fields helps public safety advocates increase community awareness of hazardous conditions that can lead to property loss, injury, and death.  The range of consequences from a local emergency up to and including devastation ensuing from wide-spread disaster always results in the expenditure of public funds and commitment of limited public resources.

Community Risk Reduction (CRR) is a, “process to identify and prioritize local risk, followed by the integrated and strategic investment of resources (emergency response and prevention) to reduce their occurrence and impact.”  Thanks to funding supplied by FEMA’s Assistance to Firefighters Grant, I was honored to attend Vision 20/20: National Strategies for Fire Loss Prevention as one of two state representatives for Ohio.  A decade in the making, the 2018 gathering of nearly 350 participants was the fifth biannual gathering of safety professionals from across the United States, and a limited but growing international audience.

Symposium highlights include a collaborative advocacy toward coordinated national strategies for fire prevention initiatives.  Messaging in a crowded, instantaneous, communication and social network rich environment is challenging at best.  Public entities lack the necessary resources and expertise to develop and market-test fire safety messaging, let alone track and measure locally derived results from such efforts.  Additionally, emerging technology is rapidly changing the consumers ability to detect (NEST Protect), suppress (residential water mist systems) and prevent fires with fires using emerging technology and through code changes that can often prevent fires from occurring (UL 858 Standard for Household Electric Ranges).

Fire prevention is a legitimate and worthy commitment of scarce resources.

The Community Risk Assessment Guide is a free online resource that will help fire departments and other organizations launch their CRR planning efforts.  Additionally, resources from all previous symposiums are available on the Vision 20/20 website found at StrategicFire.Org. While staffing and funding challenges cannot be ignored, without the voice of local public safety advocates, changing the behaviors of the public will not be possible.

Change is difficult in the fire service, but fire prevention efforts must evolve to meet the new reality facing the community.  Aggregate data is no longer sufficient nor is it impressive.  The most direct way to achieving successful funding (public levy support and grant justification) is to quantify and communicate local need.  Citizens and local leaders alike deserve equal consideration.

Vision 2020 Logo

The point of Vision 20/20 and CRR is to Prevent the Next 911 Call from occurring.  To achieve this lofty goal, one must first understand the local problems and hazards that exist.  While over two-thirds of fire departments are collecting and reporting data to the United States Fire Administration (National Fire Data Center, 2017, p. 4), the resulting national database is largely ignored by local fire departments.  Data collected via the National Fire Incident Reporting System (NFIRS) and stored by the USFA is available for download.  However, there are challenges that explain why many departments are unable to utilize what is the largest data set of fires in the world.  Because reporting is technically voluntarily with few exceptions, the data set is not complete; nor is the data randomly collected since some states mandate reporting.  Therefore, analysis is not straightforward.  Consequently, fire professional instead rely on national statistics compiled, analyzed, and projected by organizations such as the NFPA, NIST, UL and others.  Additionally, there are many limitations of NFIRS data.  This reality limits a local fire department’s ability to make local connections that are meaningful.  Aggregate data in this manner does not assist nor allow local leaders to make necessary comparative assessments and decisions.

While data may be king, local data is emperor.

National database repositories are not capable of providing specific information about a local fire problem.  Data analysis initiatives targeting this this gap are underway.

  • The National Fire Operations Reporting System (NFORS) is a fire service analytical system that provides real-time information to fire service leaders. NFORS works to optimize fire operations, reduce injury and death of firefighters and citizens while attempting to minimize property loss.
  • Fire Cares identifies risks, analyzes performance, and establishes a ‘Safe Grade’ in a Dashboard environment while providing comparative data based on similar sized fire departments ability to deploy resources that match a specific community’s risk.
  • The National Fire Protection Association (NFPA) is also working to address this challenge by developing a National Fire Data System. Paired with an extensive resource catalog based on NFPA codes and supporting evidence-based decision making, this system hopes to provide an added layer of analysis not otherwise available.  This system is still in development.
  • Finally, the Integrated Reporting of Wildland-Fire Information provides ‘end-to-end’ fire reporting capabilities by reducing redundant data entry, improving data consistency, accuracy and availability.

What is the payoff?

Measurable results will occur when local authorities take steps to address a problem which they truly understand.  Collaboratively working with partners to implement solutions provide new opportunities for funding sources that enable new approaches that reduce overall demand of the fire service.  Or, put another way, achieved the goal of a person not needing to call 911.

Calls for service that do not occur in the first place have cascading beneficial effects.  For example:

  • A call that did not occur means a crew and apparatus are not exposed to the hazards of emergency driving and response on public streets.
  • Less stress on the responder can result in improved overall health.
  • Rested responders who are less fatigued (resulting from fewer interruptions of rest periods) can think more clearly, thus enhancing situational awareness and overall safety.
  • Reduced incidents lower operational costs to the community, enabling a shift from reactive response to proactive planning and prevention.
  • Exposure to products of combustion are increasing the risk of some cancers to firefighters.
  • Fires often bring injury and occasionally death to citizens and responders. Consequently, these types of calls have lasting impacts upon responders, and the community.

Prevention activities, such as CRR, is the one true way to limit any, if not many, of these negative outcomes.

For too long, fire service personnel have said that it is not possible to measure the results of fire prevention activities.  This simply is not accurate.  The information is before us.  The missing component is developing a mitigation strategy aimed at changing the undesired outcome, implementing the initiative, and then measuring the results within defined parameters of the study.

Technology is infiltrating all aspects of the fire service.  It is time that emergency service leaders measure and implement necessary programs, such as the Community Risk Reduction programs, to reduce and end the threats to our community and responders.  Existing fire department personnel may not be best equipped to take on this new role.  Changing business practices, exploring new opportunities with individuals who have different skillsets, and an eye toward data collection and analysis is part of the missing key to success.  Many of the presenters who participated in Vision 20/20 have demonstrated success with this approach is possible.  I argue, the model is replicable.

Works Cited
National Fire Data Center. (2017). Review and assessment of data quality in the National Fire Incident Reporting System. Emmitsburg: U.S. Fire Administration.

Neal, S. F. (2017). Millennials in the fire service: the effectiveness of fire service recruiting, testing, and retention. Monterey: Calhoun: The NPS Institutional Archive.

Jonathan M. Westendorf holds an MPA from the University of Southern California, Sol Price School of Public Policy and a BS in Fire Administration from BGSU.  He serves as Chief of Fire & EMS for the City of Franklin (OH) since Sept. 2000, is the current 2nd Vice-President of the Ohio Fire Chiefs’ Association and Chair of the Legislative Committee. Westendorf is the founder of WestPolicy.com and teaches undergraduate fire science, emergency management and communication courses for the University of Cincinnati in addition to being an active member in various regional collaborative initiatives.